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Important Facts

"They (Hispanics) want to talk to someone who can speak their own language, it is more comfortable to do it,"

March 14, 2001
Michael Squires
Las Vegas Review-Journal

69% of Hispanics get more information about a product when it is advertised in Spanish than when it is advertised in English only.

there are 43.5 million Hispanics in the United States
there are more Hispanics in the United States than there are Canadians in all of Canada
US Hispanic purchasing power has surged to nearly $700 billion and is projected to reach as much as $1 trillion by 2010



Qualifications Testimonials Recommended Reading
Important Facts "They (Hispanics) want to talk to someone who can speak their own language, it is more comfortable to do it," March 14, 2001 Michael Squires Las Vegas Review-Journal 69% of Hispanics get more information about a product when it is advertised in Spanish than when it is advertised in English only. In the United States... there are 43.5 million Hispanics in the United States there are more Hispanics in the United States than there are Canadians in all of Canada US Hispanic purchasing power has surged to nearly $700 billion and is projected to reach as much as $1 trillion by 2010
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